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[] Web content suppliers also manipulated some characteristics within the HTML source of a page in an effort to rank well in search engines. Early online search engine, such as Altavista and Infoseek, changed their algorithms to prevent web designers from controling rankings. By heavily depending on factors such as keyword density, which were specifically within a webmaster's control, early search engines suffered from abuse and ranking manipulation. To provide much better results to their users, search engines had to adapt to ensure their results pages showed the most appropriate search outcomes, instead of unrelated pages stuffed with many keywords by unscrupulous web designers. Since the success and appeal of a search engine is determined by itscapability to produce the most pertinent results to any given search, bad quality or unimportant search outcomes could lead users to discover other search sources. Browse engines responded by developing more intricate ranking algorithms , considering additional elements that were more difficult for web designers to control. In 2005, the reported on a company, Traffic Power, which supposedly utilized

high-risk strategies and stopped working to disclose those risks to its clients. magazine reported that the same company sued blog writer and SEO Aaron Wall for discussing the restriction. Google's Matt Cutts later verified that Google did in reality restriction Traffic Power and some of its clients. Major online search engine supply details and standards to assist with site optimization.  Check For Updates  has a Sitemaps program to help webmasters discover if Google is having any problems indexing their site and also offers information on Google traffic to the website. Bing Web Designer Tools provides a method for web designers to submit a sitemap and web feeds, allows users to figure out the "crawl rate", and track the web pages index status.